With what seems like a million different kinds of toothpaste stocked on the shelf, it is important to know which ones you can safely use and trust. There are many factors that can determine your toothpastes such as the brand, whitening properties, and of course, price. Here’s what to look out for when choosing the brand of toothpaste that’s  right for you.

Toothpaste Credibility
Flashy claims for a beautiful smile are not always truthful. When choosing the right toothpaste for you, the first thing you should look out for is an American Dental Association (ADA) seal approval somewhere on the toothpaste.

The Science Behind Whitening Toothpastes
A whiter smile may be what you hope for when using your brand of toothpaste, but it is not always guaranteed. In fact, toothpastes that claim to be whitening don’t usually whiten your teeth much at all. Whitening toothpaste can appear to whiten teeth slightly by removing surface stains, but whitening toothpastes can’t change the natural color of your teeth or lighten a stain that goes deeper than a tooth’s surface.

Does it Contain Fluoride?
When choosing a toothpaste, the most important ingredient to consider is the amount of fluoride within the tube. Fluoride prevents tooth decay, strengthens enamel, and keeps plaque off your teeth.

Price
Interestingly, there is such a thing as paying too much for your toothpaste! An Australian study reviewed 17 of the country’s most popular toothpastes to find that, despite varying prices, most of them did the same job cleaning teeth. A good toothpaste will be under $10, and usually at a value-pack price so you get more for your buck!

Talk to Your Dentist
Certain factors can come into play when choosing the right toothpaste for you. For instance, those with highly sensitive teeth, gum disease, and so on. However, nobody knows your oral health better than your dentist, so it’s best to consult them about your toothpaste options if unsure.